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Case Study · Tree Service SEO

9x Organic Traffic Growth in 18 Months

Trees Hurt Too had a website they liked but it wasn't bringing in business. 69 organic visits a month and barely a keyword to their name. We rebuilt the site, added targeted content, and turned search into their #1 lead source — without a single paid ad.

Get Results Like This See the Numbers ↓
Organic Traffic Growth
69 → 646+ Monthly Visits
Keywords Now Ranking
1,300+ Organic Keywords
Traffic Source
96.9% Organic — Zero Paid
Engagement Started
February 2024
The Numbers

What 18 Months of SEO Looks Like

These aren't vanity metrics — these are the rankings and traffic numbers that put a tree service in front of homeowners actively searching for help.

9x
Organic Traffic Growth
69 visits/mo at start of engagement → 646+ visits/mo now
1,300+
Keywords Ranking
Across all positions in Google organic search
139
Keywords in Positions 4–10
Primed to move into the top 3 with continued growth
29
AI Overview Appearances
Featured in Google's AI-generated answer summaries
Ranking Breakdown

Keywords Across Every Position Tier

A healthy SEO profile isn't just about top-3 rankings — it's about building a wide base that keeps growing. Trees Hurt Too now has depth at every level of the funnel.

The 51–100 and 21–50 buckets represent keywords climbing the rankings. As domain authority compounds, these move up — directly growing the top-tier numbers over time.

Position Range Volume Share
Top 3 32
2.5%
Positions 4–10 139
10.7%
Positions 11–20 247
19%
Positions 21–50 492
37.8%
Positions 51–100 675
51.9%
Before & After

What We Walked Into — and What We Built

Before Kiss My Grass Social
  • Existing website they liked — but built without SEO in mind
  • Only 69 organic visits per month
  • Minimal keyword rankings — little search visibility
  • No targeted service or location content driving traffic
  • Nearly invisible to homeowners searching for tree services
  • Mostly dependent on word-of-mouth for new leads
After 18 Months
  • Website rebuilt for SEO — same look they loved, built to rank
  • 1,300+ organic keywords now ranking in Google
  • 646+ monthly organic visitors — zero paid ads
  • New service and location pages driving targeted traffic
  • Featured in 29 Google AI Overview results
  • 96.9% of all traffic coming from organic search
Our Approach

Two Services. One Clear Strategy.

Trees Hurt Too had a website they were proud of — it just wasn't doing anything for them in search. They weren't getting found. The solution wasn't a flashy rebrand. It was a rebuild that kept what they liked while fixing everything Google needed to see, followed by consistent content that kept compounding.

We rebuilt the site with SEO architecture at its core, then added service pages, location content, and an ongoing blog to target the specific searches their customers make before they pick up the phone.

🌐

Website Rebuild

Rebuilt their existing site with SEO at the core — same aesthetic they liked, new architecture Google can actually work with. Faster, cleaner, and structured to rank.

📝

SEO, Blogging & New Pages

Ongoing blog posts, new service pages, and location content targeting the specific questions tree service customers search before hiring. Every piece built to capture intent and drive calls.

📈

Compound Growth, Not One-Time Wins

The traffic trajectory you see in the charts isn't a spike — it's a sustained climb. Each piece of content and each new ranking builds on the last, creating a compounding return over time.

Timeline

How the Growth Unfolded

Q1
February 2024 — Engagement Begins

Site audit, keyword research, and content strategy. Starting point: 69 organic visits/month. The existing site had the right look but none of the SEO foundation needed to rank.

Q2
Spring 2024 — Rebuilt Site Goes Live

Rebuilt website launches with proper SEO architecture, new service pages, and optimized on-page content. Google begins re-indexing the improved structure and new pages.

Q3
Late 2024 — Rankings Climbing

Content volume compounds. Keywords begin moving from the 51–100 range into 21–50 and 11–20. Organic traffic starts a sustained upward trend for the first time.

Now
2025–2026 — Momentum Accelerates

Traffic reaches 646+ monthly visits. 1,300+ keywords ranking. 139 keywords sitting in positions 4–10, primed to push into the top 3. Google AI Overviews featuring the site 29 times.

Monthly Organic Traffic Growth (Approximate)
69
Feb '24
~10
May '24
~25
Aug '24
~60
Nov '24
~150
Feb '25
~320
May '25
646+
Now
Current: 646+ monthly organic visits — all without paid advertising
Traffic Source Breakdown
Organic Search 96.9%
AI Overviews 1.9%
Other SERP Features 1.2%
The Takeaway

Organic Search Is a Tree Service's Best Salesperson

When a homeowner looks at a tree in their yard and starts worrying about it, they Google it. They don't ask a friend first. They don't scroll social media. They search — and they click one of the first results they see.

Trees Hurt Too had 69 monthly visitors and a website they were proud of. The site just wasn't built to rank. A rebuild, consistent blogging, and the right page strategy later — they're at 646+ visits a month and showing up in over 1,300 searches. That number keeps growing every month.

This isn't a one-size-fits-all play. It's the same deliberate strategy we apply to every tree service, landscaping company, and pest control operator we work with: fix the foundation, build content that earns trust, and let the rankings compound.

Ready to Build Your Own Growth Story?

Tell us about your tree service, landscaping business, or pest control company. We'll come back with a clear proposal and a realistic picture of what SEO can do for you.