Laughlin, NV  ·  Serving the Tri-State Area
[email protected]
Get a Quote
Case Study · Landscaping — Dallas–Fort Worth · Long-Term Partnership

6 Years. Two Redesigns. Still Growing.

Ellis Landscape Services came to us in 2019 with a site that wasn't getting visits. We rebuilt it, started blogging, rebuilt it again in 2025 — and now they're showing up in 184 keyword searches with traffic climbing every month. The work never stops because the results never do.

Work With Us See the Results ↓
Organic Keywords Ranking
184 Keywords ↑ +7%
Monthly Organic Traffic
45+ Visits/Mo ↑ +15%
AI Search Visibility
Score 14 — ChatGPT & AI Mode
Client Since
March 2019 — 6+ Years
"Korey did a great job building my website for my landscaping company. I was very happy and will continue to use him in the future."
★★★★★ Ellis Landscape Services  ·  Dallas–Fort Worth, TX  ·  5-Star Google Review
Where Things Stand Today

The Numbers After 6 Years of Consistent Work

Both organic traffic and keyword rankings are currently trending up — the second redesign in July 2025 and continued content work are already paying off.

184
Organic Keywords
Ranking across Google search
45+
Monthly Organic Visits
All organic — zero paid advertising
14
AI Visibility Score
Cited in ChatGPT, AI Mode & Gemini
208
Backlinks Earned
From 119 referring domains over 6 years
Ranking Breakdown

A Wave of Page-1 Rankings Is Loading

The 21–50 position tier is surging sharply right now — those are keywords that have climbed out of the back pages and are working their way to page one. When they arrive, they'll push traffic significantly higher.

Meanwhile, 35 keywords are already in the top 10 — actively driving visits today. The pipeline behind them is healthy and growing.

This pattern — a surge in the 21–50 tier — is what the data looks like just before a meaningful traffic jump. It's exactly what you'd expect to see after a fresh redesign and continued content output.

Position Keywords Distribution
Top 3 7
3.8%
Positions 4–10 28
15.2%
Positions 11–20 39
21.2%
Positions 21–50 73
↑ Surging
Positions 51–100 37
20.1%

↑ The 21–50 tier is rising sharply in the SEMrush data as of May 2026 — these keywords are actively moving toward page one.

6 Years of Work

This Is What a Long-Term Partnership Looks Like

Most marketing relationships end before the compounding starts. Ellis Landscape Services is proof of what happens when you stay the course.

2019
March 2019 — First Redesign & SEO Launch

Site wasn't getting visits. We redesigned it from the ground up with SEO and local search in mind. Keyword rankings begin to appear for the first time. Blogging starts to build topical authority.

2020
–24
2020–2024 — Content & Authority Building

Consistent blog content keeps adding pages and keywords. Backlinks accumulate to 208 from 119 referring domains. Traffic peaks near 83 visits/month before the site begins to need a refresh.

2025
July 2025 — Second Redesign

Second full website rebuild — updated design, stronger SEO architecture, improved page structure. Google re-evaluates the site and begins rewarding the improvements immediately.

2026
2026 — Social Media Added

Facebook management launches, adding a brand presence that reinforces search authority and reaches local homeowners where they spend time. The full-service picture comes together.

Now
May 2026 — Traffic & Keywords Rising

184 keywords ranking (+7%), 45+ monthly visits (+15%), 21–50 tier surging toward page one. The second redesign is working exactly as intended, and the content investment from 6 years is compounding.

AI Search Visibility

6 years of blogging built the content depth that AI search tools cite. Ellis is now referenced across three major platforms.

ChatGPT
1 Mention 12 Cited Pages
Google AI Mode
2 Mentions 10 Cited Pages
Gemini
1 Mention 3 Cited Pages
Google AI Overviews
0 Mentions 0 Cited Pages
Total AI Visibility Score 14 / 100
6 Years of Authority Building
208
Backlinks
119
Ref. Domains

These accumulate slowly — but they don't go away. Six years of blogging and consistent SEO built an authority base that new competitors can't fast-track.

Traffic Source Breakdown
Organic Search 96.7%
AI Overviews 1.6%
Other SERP Features 1.6%
Services Delivered

Everything That Goes Into 6 Years of Growth

This isn't a single campaign. It's a sustained relationship that evolves as the business grows and the digital landscape changes.

🌐

Two Website Redesigns (2019 & 2025)

First redesign turned a site with no traffic into one that ranked. Second redesign in July 2025 refreshed the architecture and accelerated growth again. Both built around local SEO for the DFW market.

📝

Ongoing Blogging & Content

Years of consistent blog posts targeting landscaping searches in the Dallas–Fort Worth area. This is what built the 208 backlinks, the AI citations, and the base of 184 ranking keywords.

🔍

Local SEO

On-page optimization, technical SEO, and keyword strategy maintained and updated across two redesigns. The continuity of the SEO work is a key reason the domain authority held and kept building.

📱

Social Media / Facebook (2026)

Newest addition to the engagement. Facebook presence now extends the brand into the social feeds of local homeowners, creating another touchpoint that supports both brand recognition and search signals.

Before & After

2019 vs. Today

March 2019 — Day One
  • Website that wasn't getting visits — no organic traffic
  • No keyword rankings in Google search
  • No blog, no content, no search visibility
  • No backlinks or referring domain authority
  • No presence in AI search tools
  • Relying entirely on referrals and word of mouth
Today — 6 Years Later
  • Two redesigned websites, both built to rank
  • 184 organic keywords — top 10 for 35 of them
  • 45+ monthly organic visits and trending up +15%
  • 208 backlinks from 119 referring domains
  • AI visibility score of 14 — cited in ChatGPT, AI Mode & Gemini
  • Facebook added in 2026 — full digital presence now in place
The Takeaway

The Clients Who Stay Win the Most

When Ellis Landscape Services first came to us in 2019, the goal was simple: get the website working. Six years later, the site has gone through two rebuilds, produced hundreds of pieces of content, earned 208 backlinks, and now shows up in AI search tools that didn't even exist when we started.

The 21–50 keyword tier surging right now means a wave of page-one rankings is coming. The July 2025 redesign laid the groundwork for the next phase of growth. And with Facebook now added to the mix, the full-service picture is in place.

This is what SEO looks like when you don't quit. It compounds. Every year of content, every new backlink, every redesign that refreshes the signal — it all adds up. You can't buy six years of authority. You have to build it.

Ready to Start Building Something That Lasts?

We work with landscapers, lawn care companies, pest control operators, and arborists. Tell us where you're starting from and we'll tell you where we can take you.