Laughlin, NV  ·  Serving the Tri-State Area
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Case Study · Landscaping SEO & Full-Service Marketing

357 Keywords. 135 Monthly Visitors. 11 Months.

Conroy's Lawn & Landscape had the crews, the experience, and almost no one finding them online. We rebuilt their site, launched SEO and content, and added social — and search is already paying off.

Get Results Like This See the Numbers ↓
Organic Keywords Ranking
357 Keywords — 0 Paid
Monthly Organic Traffic
135+ Visits Per Month
AI Search Visibility
Score of 22 — Gemini & AI Mode
Engagement Started
June 2025 — 11 Months In
The Numbers

11 Months of Full-Service Marketing

Website, SEO, content, and social — all four working together. These are the results after less than a year of consistent work, with momentum still building.

357
Organic Keywords
Ranking in Google search — all organic, zero paid
135+
Monthly Organic Visits
Up from near-zero at the start of the engagement
22
AI Visibility Score
Appearing in Gemini, AI Mode & other AI search tools
215
Backlinks Earned
From 123 referring domains — building authority month over month
Ranking Breakdown

Where Those 357 Keywords Actually Sit

For an 11-month-old campaign, having 41 keywords in the top 10 is a strong signal. The bulk of rankings are still climbing through positions 11–100 — which is exactly where you'd expect at this stage. Those move up as the domain earns more authority.

The compounding nature of SEO means the work done today pushes last month's keywords further up. In another 6–12 months, the keyword distribution at Trees Hurt Too is what this looks like.

Position Range Keywords Distribution
Top 3 9
2.5%
Positions 4–10 32
9%
Positions 11–100 316
88.5%
SERP Feature Visibility
Organic Results 93.8%
Other SERP Features 5.0%
AI Overviews 1.1%
The AI Search Edge

Showing Up Where Search Is Heading

Search isn't just blue links anymore. Google's AI Mode, Gemini, and ChatGPT are answering questions directly — and they cite sources when they do. Getting a landscaping company cited in those answers requires exactly the kind of authoritative, well-structured content we build.

Conroy's already has an AI visibility score of 22, with appearances in Gemini and Google's AI Mode. For a site that's less than a year into its SEO journey, that's a meaningful early signal.

As AI search grows, these citations will matter more — and the content and authority we're building now will compound in both traditional and AI search.

AI Search Visibility

Conroy's is already being cited across multiple AI search platforms — less than a year after launch.

Google AI Mode
3 Mentions 3 Cited Pages
Gemini
2 Mentions 8 Cited Pages
ChatGPT
0 Mentions 1 Cited Page
Google AI Overviews
0 Mentions 4 Cited Pages
Total AI Visibility Score 22 / 100
Before & After

What We Found — and What We Built

Before Kiss My Grass Social
  • Existing website not built for search — minimal organic visibility
  • Near-zero keyword rankings or monthly traffic
  • No content strategy — no blog, no service-specific pages
  • No social media presence driving brand awareness
  • Competing against national platforms like LawnStarter and Angi with no digital footprint
  • New jobs coming primarily from referrals, not inbound search
11 Months Later
  • Rebuilt website with full SEO architecture for residential & commercial
  • 357 organic keywords ranking — 41 in the top 10 positions
  • 135+ monthly organic visitors with consistent growth trajectory
  • Active blog and social media building brand trust and search authority
  • AI visibility score of 22 — cited in Gemini and Google AI Mode
  • 215 backlinks from 123 referring domains building long-term authority
Our Approach

Four Services. One Coordinated Strategy.

Conroy's is our most full-service engagement. Every channel reinforces the others — the website earns authority, the blog adds content, social builds trust, and SEO makes it all findable.

🌐

Website Rebuild

Rebuilt their site from the ground up with SEO-first architecture. Clean structure, fast load times, and targeted service pages for both residential and commercial landscaping clients.

🔍

Local SEO

On-page optimization, technical SEO, Google Business Profile, and ongoing keyword targeting. The foundation that makes every other effort more effective and pushes rankings up each month.

📝

Blogging & Content

Regular blog posts targeting the questions Conroy's customers actually search. Each post adds a new entry point into their site and builds topical authority in Google's eyes.

📱

Social Media Management

Active social presence that showcases their work, builds local brand recognition, and supports SEO by driving branded traffic and engagement signals that reinforce search authority.

Timeline

Less Than a Year In — Already Moving

Jun
June 2025 — Engagement Begins

Site audit, competitor analysis, and full digital strategy. Existing site had near-zero organic presence. We mapped out a keyword strategy targeting both residential and commercial landscaping searches.

Q3
Summer 2025 — Rebuilt Site Launches

New website goes live with proper SEO architecture, service pages, and a blog. Google begins indexing the improved structure. Social media presence launches in parallel.

Q4
Fall 2025 — Rankings Take Hold

Keyword rankings begin appearing across the 51–100 range as domain authority builds. Blog content starts compounding. First keywords move into the top 10.

Now
Spring 2026 — Momentum Accelerating

357 keywords ranking, 135+ monthly visits, AI visibility score of 22. 41 keywords already in the top 10. The domain is still young — the growth curve is just beginning to steepen.

Monthly Organic Traffic Growth (Approximate)
~5
Jun '25
~15
Aug '25
~35
Oct '25
~60
Dec '25
~90
Feb '26
135+
Now
All organic — no paid advertising at any point
Domain Authority Signals
215
Backlinks
123
Ref. Domains

Both metrics grow passively as content earns citations — these compound over time and directly support rankings.

The Takeaway

This Is What the Early Innings Look Like

Trees Hurt Too is 18 months in. Conroy's is 11. The trajectories are the same — slow start, then compounding growth as Google learns to trust the domain and the content builds up. Every month the numbers get better because every month's work adds to the last.

What's notable about Conroy's isn't just the traffic — it's the AI visibility. Showing up in Gemini and Google AI Mode before most competitors have even thought about it puts them in a strong position as search continues to evolve.

If you're running a landscaping or lawn care company and your website isn't working for you — this is what's possible with the right strategy and consistent execution.

Ready to Start Building Your Own Story?

Whether you're a landscaper, lawn care company, or pest control operator — we've built this system to work for outdoor service businesses like yours.