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5 Signs Your Landscaping Business Needs a New Website (And What to Do About It)

Your landscaping website should be one of your hardest-working tools, bringing in new clients, showcasing your best projects, and making it easy for customers to get in touch. But many landscaping companies still rely on outdated or poorly built landscaping website design that pushes customers away instead of pulling them in.

If your site feels clunky, loads slowly, or isn’t generating new jobs, it may be doing more harm than good. Here are five clear signs it’s time for an upgrade and how you can fix the problem.

1. You’re Not Showing Up on Google

Think about how most of your customers find you. When someone needs lawn mowing, sod installation, or tree trimming, the first thing they do is search Google on their phone. If your landscaping business isn’t appearing in those results, you are invisible to the very people who need your services.

A modern landscaping website should be built with strong local SEO. That includes service and city-based keywords like “lawn care in Springfield” or “hardscaping company Naperville,” optimized page titles and headers, and service area content that reinforces where you work. Linking directly to your Google Business Profile is also critical. Without these basics, your site won’t rank, and without ranking, you will lose jobs to competitors who invested in landscaping SEO in Arlington Heights or other Chicagoland suburbs.

2. Your Website Looks Outdated

Your website is usually the first impression homeowners and property managers have of your business. If it looks like it hasn’t been updated in years, visitors may assume your services are just as outdated. Even if you provide excellent landscaping work, an old and clunky site sends the wrong message.

Professional Arlington Heights landscaping website design includes modern layouts that highlight your brand, simple menus that guide visitors to your services, current project photos that show off your best work, and clear descriptions of what you offer. When your site looks fresh and professional, it builds trust and reassures customers that your business is current and reliable.

3. It’s Hard to Use on Phones

More than half of all online searches now come from mobile devices. Homeowners often search for landscapers while sitting on the couch, standing in their yard, or even walking through a garden center. If your website doesn’t display well on a phone, you are losing leads before they even think about calling you.

A modern responsive design ensures your site works seamlessly on any device, whether it’s a phone, tablet, or desktop. With our Illinois landscaping web design package, every site is built mobile-first to provide homeowners with a smooth user experience. That means fast-loading pages that keep attention, sticky tap-to-call buttons so they can reach you in one click, and intuitive navigation so visitors never feel lost. Mobile performance is no longer optional. If your site is hard to use, customers will leave and choose a competitor who invested in a mobile-ready design.

4. There’s No Contact Form or Quote Button

Your landscaping website’s purpose goes beyond looking attractive. Its main job is to generate leads. If there are no clear ways for customers to get in touch, you are leaving money on the table.

A lead-focused design includes multiple conversion points. There should be a simple quote request form on every service page, a click-to-call phone number at the top, and contact buttons placed strategically throughout the site. These features turn casual visitors into real inquiries.

At Kiss My Grass Social, these conversion tools come standard, whether you’re investing in Schaumburg landscaping web design, Evanston landscaping web design, or Oak Brook landscaping web design. Each site is structured so homeowners never have to search for your phone number or email address. Instead, they are guided naturally toward booking your services.

5. You’re Not Getting Any Leads

This is the ultimate red flag. If your website isn’t producing phone calls, emails, or quote requests, it’s failing at its most important job.

A landscaping website should act as a 24/7 salesperson, working in the background while you are mowing lawns, installing patios, trimming trees, or managing crews. If it is not delivering steady leads, the problem usually comes down to poor design, lack of SEO, or missing conversion tools.

At Kiss My Grass Social, we rebuild underperforming websites so they generate consistent results. Our clients often share success stories in our landscaping business blog, showing how a new design combined with strong SEO quickly improved local visibility and lead flow. With the right structure and strategy, your website can transform from a static brochure into a lead engine that grows your business year-round.

What to Do About It

The good news is that fixing these problems is easier than most landscapers expect. A modern site with professional design, built-in SEO, and lead-capture features can be live in just days instead of months. Whether you need Chicago landscaping website design, Naperville landscaping web design, or a complete upgrade for your Illinois business, Kiss My Grass Social provides turnkey solutions built for speed, rankings, and results.

Instead of letting an outdated site hold you back, investing in a fresh design ensures you get found on Google, earn trust with homeowners, and book more jobs. Your website should be the hardest-working employee on your team.

Frequently Asked Questions About Landscaping Websites

How long does it take to build a new landscaping website?

Most landscaping websites we build are ready in just a few days. Because we specialize in the green industry, we already know how to structure your content, service pages, and local SEO. This means we can work faster than a general agency that has to learn your business from scratch. A typical lawn care website with 3–5 core pages can be live in under a week, while larger sites with service-area pages or blog content may take a bit longer.

Will my service area be included in the SEO setup?

Yes. Every landscaping website we create is optimized for your service area and target towns. We research your specific market and include city- and county-level keywords like “landscaping company in Naperville” or “tree trimming in Springfield.” This ensures your site is found by homeowners and property managers in the locations where you actually work. Your Google Business Profile will also be linked to your site so you can appear in maps and local searches.

Can I add photos of my past landscaping projects?

Absolutely. Project photos are one of the strongest tools for building trust. We encourage landscapers to share before-and-after shots of sod installation, patio builds, seasonal cleanups, and mowing jobs. These can be uploaded into your gallery or added directly to service pages. We also include captions that highlight the service type and location—for example, “Mulch and border installation in North Fort Worth”—which not only impresses customers but also boosts local SEO.

Do you handle website hosting and updates?

Yes. Every landscaping website we deliver comes with fully managed hosting and support. That includes security monitoring, daily backups, plugin updates, and speed optimization. If a plugin breaks or your site starts running slowly, we fix it for you. Landscapers should be focused on their clients, not troubleshooting technology, so we take care of everything on the back end.

What if I need to add or change services later?

No problem. Many landscaping companies expand their offerings over time, adding services like irrigation installation, hardscaping, snow removal, or seasonal holiday lighting. We make it easy to add new pages, edit existing content, and keep your site current. Our support includes unlimited updates, so you’ll never be stuck with a site that doesn’t reflect your business.

How much does a landscaping website cost?

Our landscaping websites start at just $99 setup and $30/month for hosting and support. This includes SEO-ready content written for your services and service areas, mobile-first responsive design, lead-generation forms, and ongoing updates. While many marketing agencies charge $2,000–$5,000 for similar sites, our focus on the landscaping industry allows us to deliver everything at a fraction of the cost.

Can you help with more than just the website?

Yes. In addition to web design, we also offer SEO services, content writing, and social media management for landscapers. These services work together to create a complete online strategy: the website brings credibility, SEO improves rankings, content boosts visibility, and social media builds recognition in your local community.

How do landscaping websites generate leads?

A landscaping website works as your 24/7 salesperson. By including service-specific pages, quote request forms, testimonials, and click-to-call buttons, your site guides visitors toward contacting you. When combined with local SEO, your business appears in searches right when homeowners are ready to hire, which means more calls, more quotes, and more booked jobs.

What happens if I already have a website?

If you already have a site but it’s outdated or underperforming, we can rebuild it using your existing content and images or start fresh with a new design. We’ll transfer hosting, ensure all your URLs are set up correctly, and add modern SEO features to improve your rankings.

Do you work with both residential and commercial landscapers?

Yes. Whether you focus on residential lawn mowing in one neighborhood or manage commercial landscaping contracts across multiple cities, our websites are tailored to your business. We create different types of content and layouts depending on your target audience—for example, emphasizing reliability and scale for commercial clients versus curb appeal and seasonal care for residential homeowners.

The Bottom Line for Landscaping Websites

Your website should be more than a digital business card. For landscapers, it is the foundation of your marketing, the first impression many customers will have of your company, and the most reliable tool you have for generating leads. An outdated, slow, or poorly built site can hold your business back, while a professional, SEO-optimized site built for the green industry can move you ahead of your competitors.

At Kiss My Grass Social, we specialize in creating affordable landscaping websites that are designed to do three things: attract visitors, convert them into leads, and build long-term trust with your community. By focusing exclusively on lawn care and landscaping businesses, we understand the services you provide, the customers you serve, and the way homeowners search online.

When your website is fast, mobile-friendly, and optimized for local SEO, it becomes your hardest-working employee—one that works around the clock, never takes a day off, and continually helps you win new business. Whether you’re mowing lawns in a single neighborhood or managing full-service landscaping contracts across multiple towns, the right website gives you the visibility and credibility you need to grow.

With Kiss My Grass Social, you get more than just a website—you get a complete digital foundation built for landscapers, backed by ongoing support, updates, and optimization.

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